As I write this post, it’s a time where many people have seen better days. The economy is still iffy, and the music business is still at a loss for how to make money. It’s a classic doubly whammy.
Typically, musicians as a whole aren’t a wealthy bunch. But they do have the ability make a difference. Here are four tips to lend a helping hand by playing a concert for charity.
Perform Out of the Goodness of Your Heart
Above all other reasons, you should play a charity concert simply because it’s a good thing to do.
Helping others in need should be a part of everyone’s life. Musicians can use their unique skills to alleviate suffering and inequality. Don’t lose sight of this!
Choose a Cause Close to You
From raising cancer awareness to fighting poverty, there are plenty of causes to get behind. Take this example:
“I know the homeless community in Nashville is full of musicians,” Grayson Proctor from Vinyl Thief, said. “Open Table really opens out to those people. We are totally supportive of that, so we think it’s a great cause.”
If you talk a walk down Nashville’s Broadway Street, you’ll encounter phenomenally talented musicians playing on the sidewalks. Many of them are homeless. So it makes sense that Nashville musician Grayson Proctor wants to help other Nashville musicians through a benefit concert.
Choose a cause that has personal meaning to you. You’ll work harder to help people dealing with that issue, and you’ll end up more fulfilled as a result.
Use a Press Release
Charity fundraisers are newsworthy events, especially at the local level. That’s why you need a press release.
A well-written press release is an invaluable tool to gain coverage. It’s your chance to connect the dots between the benefit concert and its effect on the place you’re performing. Since you’re pitching an existing storyr, the media outlet doesn’t have to come up with a narrative themselves.
Here’s a guide on writing press releases. Of course, if you have a publicist like me, they’ll be happy to take care of that for you.
You Don’t Need A Holiday to Perform
You don’t have to wait until the holidays. In fact, it can be better to schedule benefit shows away from them since the holidays are packed with these kinds of events. That way, your charity concert could have the opportunity to make a bigger splash and affect more people.