In a guest post for AT&T, Brian Solis drops a bomb:
“Hostess baked over 400,000 likes on Facebook and yet the iconic American brand is now shut down.”
Social media gurus/ninjas/mavens hail the power of social media to radically change a business. They write e-books, produce blog posts, and use their own networks to amplify that viewpoint.
Let’s look at the bigger picture. I love social media, and I think it plays a role in any musician’s career. But that role has been grossly inflated.