Sarah Sharp is a talented songwriter, music supervisor, and the lead singer of the Austin-based Jitterbug Vipers. I chatted with her about music licensing, marketing tactics, and standing out in Austin’s crowded music scene. [Read more...]
I spoke with vocalist and frontwoman Andrea Belanger about how The Blind Woods combines touring with cause advocacy and volunteerism on their Action and Music Tour.
The following is a guest post for digital music distribution company Ditto Music.
The music business is a tricky industry. There are plenty of career hurdles that lack easy, clear answers. Countless musicians get lost in the woods searching for answers, and many never find the formula for success. No music success story is the same, after all.
But you’re dedicating your life to music, and you’re not going to quit without a fight. Good! That’s the attitude you’ll need. I’m not going to hold your hand and lead you down the path to prosperity, though. I will give you a big, sharp machete to clear your own way.
There’s a trend emerging of artists bundling album downloads with concert tickets. After purchasing a show ticket, the fan receives a download link with their receipt.
Seems like a great value add, right? Well, yes and no.
The first time it happened, I didn’t expect it. The surprise made me feel special. Like the band appreciated my commitment to see them live and support their art.
I also see how bundling downloads and tickets can enhance the live experience. By giving the latest album to fans in advance, the audience will know the new songs better. Instead of being bummed an artist didn’t play a track from the last album, more people will be glad to hear new favorites.
So this sort of bundle is a pretty cool thing. Here comes the wet towel.
For me, streaming music makes offering these bundles the equivalent of getting a gift card to a restaurant I never go to.
I sincerely appreciate the thought. Really. I do. I just never go to that place anymore because it’s out of the way, and I already have plenty of other great places to eat across the street from my home.
This is frustrating, because the marketer in me loves the concept of packing extra value into the live experience. But as a consumer, album downloads are starting to fall flat because of streaming services.
Is there anything that can keep the concert + music download bundle alive? I’m not sure. Perhaps if artists offer rarities or provide live recordings of events after their conclusion. As innovative as the ticket + album download bundle seems on the surface, it looks like its days are already numbered.
The Summer National Association of Music Merchants convention took place in Nashville, TN July 12-14. NAMM conferences are member-only events to show off the latest music retail and technology, but July 14th was open to the public.
NAMM Public Day is well worth the $15 price of admission for independent musicians. Make no mistake: this is a trade show focused on music manufacturers. Musicians can still benefit from plenty of networking opportunities, gear sales, and educational sessions.